Back To Basics - Natural Deodorant
Our Founder

Annamarie Sampaio

Welcome to Back to Basics, a natural deodorant company founded by Annamarie (Ami) Sampaio, a passionate entrepreneur with a background in Industrial Psychology and over 20 years of experience in the corporate sector. After facing skin irritation from conventional deodorants, Ami embarked on a journey to create a safe, natural, and effective alternative.

Ami's determination, knowledge of health and biology, and her extensive professional network allowed her to develop a natural deodorant formula that quickly gained demand from her local community, friends, family, and eco-conscious consumers. By 2022, Ami's vision turned into a reality as she registered Back to Basics Natural Deodorant (Pty) Ltd and began formally trading.

As the owner and sole shareholder of the company, Ami is dedicated to providing customers with an environmentally friendly, all-natural, and effective deodorant option. She continuously strives to improve and expand the Back to Basics product line, ensuring that each customer can feel fresh, confident, and free from potentially harmful chemicals and irritants.

Join us on our journey to promote healthier, happier lives, and a cleaner planet through the power of natural deodorants. Discover the Back to Basics difference today!